Why not get in touch today and find out how we can help?Sales Training for Technical Teams & Directors
Better Conversations. Stronger Commercial Results.
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Some of our Affiliations
Practical Commercial Skills That Turn Conversations Into Revenue
Whether you’re working with technical specialists, operational teams, or senior leadership, these programmes are designed to strengthen commercial thinking across your organisation — without turning everyone into salespeople. These industry agnostic courses are designed and co-ordinated for each cohort.
Two focused programmes. One shared goal:Â leave less money on the table and create more opportunity.
1. Everyone’s in Sales
Sales Training for Engineers, Technical Teams and Non-Sales Professionals.
Most organisations have more people influencing revenue than they realise. Engineers, project managers, service teams, and operational staff are all having conversations with clients — and those conversations often contain opportunity.
This 12-module programme brings the whole team into the sales function, helping them recognise opportunities, ask better questions, and strengthen client relationships.
Not by teaching them to “sell”… But by helping them have better commercial conversations.
Bring your whole team into the sales function
Book a short discovery call to explore whether “Everyone’s in Sales” is right for your organisation.
What This Programme Helps Your Team Do
- Identify opportunities within existing clients
- Spot new client opportunities earlier
- Improve cross-selling and upselling naturally
- Understand the problems your organisation really solves
- Discover “off-label” uses for your product or service
- Build stronger relationships with customers
- Improve follow-up and pipeline development
- Create consistency across client conversations
- Increase confidence when speaking with customers
Designed For
Programme Structure
Tailored to Your Business
Outcomes for Your Organisation
2. Sales Acumen for Directors
Commercial Leadership Training for Senior Leaders and Board-Level Teams.
Directors influence revenue more than they often realise. Through priorities, questions, behaviour, and presence — leadership shapes commercial outcomes every day.
This programme strengthens the commercial impact of Directors without turning them into salespeople.
It helps senior leaders ask better questions, recognise opportunity, and support sales performance with confidence.
Strengthen commercial leadership at the top of your organisation
Arrange a confidential conversation to explore the Director programme.
What This Programme Covers
- The Director’s hidden role in revenue
- Managing sales leaders without micromanaging
- Reading pipeline and forecast data with confidence
- Strategic presence in key customer conversations
- Asking commercially intelligent questions
- Recognising opportunity when networking
- Challenging assumptions and commercial blind spots
- Leaving less value on the table
Designed For
Delivery Style
Outcomes for Your Organisation
Not Sure Which Programme Is Right?
Some organisations implement both:
Everyone’s in Sales for the wider team
Sales Acumen for Directors for leadership
This creates alignment from boardroom to customer conversation.
Let’s Talk
Start with a short conversation to explore where the biggest opportunity sits.
About IFH Business Development
Sales Expertise for Complex Products and Technical Markets
I help engineering and technical companies grow revenue—without the cost of a full-time sales team. Take advantage of my 30 years in business development and psychology background. I know how to find you the right customers, craft the right message, and turn conversations into results. Whether it’s sales strategy, lead generation, or training for technical teams, I give you the extra sales boost you need to grow—fast.
Testimonials
Loved by Top Industry Leaders
“Isabel’s enthusiasm and problem-solving approach are second to none. She immediately grasps concepts and comes up with solutions. Working with her is a real pleasure.”
Dominique Shen – Rohm Semiconductors
“Isabel’s (Training) sessions provided a broad-ranging and insightful introduction to sales techniques for our team. Even though we’re not exactly a “sales” team in the traditional sense, Isabel brought a clear, practical approach that felt relevant from the start and equipped the team with tools they can now implement in their day-to-day interactions with clients.”
Lydia Veasey – C3IA
Services
Focused on Results-
Built Around You
Tailored solutions for engineering and technical teams
If you’re looking for a flexible, experienced partner to help you grow your technical business—let’s have a conversation. No hard sell. Just an honest chat about what’s possible.
Consultancy & Strategy
The right sales strategy for the right customers.
Team Training & Development
salespeople.
Outsourced Business Development
overheads.
Trade Shows and Networking
Representing you when you can’t be in two places at once.
Product Training
Delivering training to your clients. Showing them how to best use your
products.
Marketing
CRM set up and content creation including photography.
Frequently Asked Questions
What kind of businesses do you work with?
I typically work with engineering firms, manufacturers, technical service providers, and innovative start-ups—any business where the product or service is complex and needs a considered sales approach.